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Case Studies - WORK PRODUCT

These documents a wide range of project development and specific work product related to the development of programs, partner sell-in and implementation.
 

Wolfgang Puck Syndicated
Integrated Cooking Series

  • Integrated Broadcast & Retail syndicated program
  • Engaging, friendly, accessible, educational, and relevant content
  • High-profile exclusive market delivery of program to the local markets
  • Local market news inserts and retail promotional Omni-Bag options
  • Program sales and implementation on-going
These documents represent a few examples of a large body of work to build a viable syndication model for the Wolfgang Puck Cooking Serries.  It represents the internal and external workflow necessary to sell to various partners including; stations, brands, retailers, and advertisers.
 
WP Station Syndicated Integrated Marketing Partner Sell-In Presentation - Short
WP Station Specific Syndication Model and Proposal
WP Syndication Model - Internal and Market Review with Forecast Syndication Packages

Work Product Example for the United States Olympic Committee

Work Product Example for the United States Olympic Committee Project – (USOC, NBC, NBC Stations, Coca-Cola, Walmart, and McDonald’s) 
Sponsorship Promotional Overlay - Integrated Promotional Program & Retail/Digital Activation

Coca-Cola® RIO
Olympic Games Activation

  • Coca-Cola account-specific development & implementation 
  • Gift with Purchase program – Coca-Cola brands including flavors
  • Coca-Cola® (ROI) 1,417%
  • Northgate Markets (ROI) 810%

Northgate & Fox11 - 2018 FIFA
World Cup™ - Partnership

  • Northgate, Fox 11 and Fox Sports development and implementation 
  • 1.2 Million Omni-Bags and weekly local Fox11 broadcast integration
  • 6-week program (broadcast & retail) program activation
  • Incremental positive-sales lift up 3.81% over 6-week period

YouTube Nation and McDonald's Tray Liner + Augmented Reality - Concepts

  • Conceptual development for business development team – YouTube Nation
  • Augmented Reality – activation launched from: Tray-liners, Bags, On-Pack and Various POS
  • Account specific presentation – McDonald’s

OMNIBAG

The OmniBag platform was created in 2013 and designed to harness the potential of underutilized shopping bags by adding; advertising, promotion, media, content, digital engagement and sampling to bag distribution at retail.

Our approach delivers on the goals of reducing or eliminating single-use plastic bags while also:

  • Our OmniBag platform motivates and provides incentives for customers to reuse.
  • It engages customers and rewards customer participation.
  • Establishes a path towards active and ongoing digital activation as customers engage with the platform and digital programs.
  • Opens up new revenue opportunities and enhancing customer excitement and value.

SCALABLE

Programs are scalable from a single store location to selected groups of stores, including, DMA Markets, regional, national, and global implementation.

UNLIMITED THEMATIC PROMOTIONS

Work Product Sampling

In-Lid Portfolio
In-Lid Portfolio

Disclaimer: Product names, logos, brands, and other trademarks featured or referred to within Strategic Integration marketing materials are the property of their respective trademark holders and are being used for demonstration purposes only, and as such, may or may not be a partners/sponsors.

© 2021 Strategic Integration, All rights reserved. All logotypes, icons, trademarks and copyrights are restricted to and intended for representational purposes only. Omni-Bag™, Omni-Plus™ are patent pending.